Don’t Miss Out on New Movers: How Strategic New Mover Marketing Can Drive Growth and Fill the Customer Void
Did you know that up to 20% of the US population moves each year, approximately 40 million people? That’s a significant number of individuals and families starting new chapters in their lives. New movers are valuable as they have no established habits or loyalties in their new town, making them more likely to spend.
At Rare-Media & Town Hall Guide, we understand the potential in targeting this dynamic audience. Our innovative new mover marketing program lets you reach a broad audience every month. This presents an unparalleled opportunity to capture attention and establish lasting relationships.
Key Facts About U.S. Migration Patterns
Understanding the movement of people across the United States reveals fascinating trends and statistics. Here are some crucial insights:
Intra-Country Moves: Each year, around 37 million people, representing over 12% of the U.S. Population, relocate within the country.
Local Relocations: More than half of these movers, approximately 55%, choose to remain in the same county. This indicates a preference for familiarity or community ties.
State-Wide Shifts: Another 19% of movers decide to relocate within their home state. This suggests that many seek new opportunities while staying close to their roots.
Cross-State Transitions: About 10% of movers make the leap to a different state. Such a move usually signifies a significant life change, often driven by factors like career or family.
Housing Motives: A compelling 54% of these relocations are motivated by the desire for better housing options, highlighting how crucial living conditions are to decision-making.
Renters: Approximately one-third of renters transition to a new residence every year, underlining the transient nature of renting.
International Influx: On top of the domestic shuffle, roughly 2 million individuals legally immigrate to the United States annually, adding diversity to the demographic landscape.
These statistics paint a dynamic picture of movement within the U.S., revealing both stability and change in people’s living situations.
With New Mover Marketing You Can Play Both Offence And Defense
New movers are not just a great business opportunity; they can also help replace customers who naturally move on. On average, businesses lose between 10% to 25% of their customer base each year due to customer relocation. Some customers relocate due to job changes, personal circumstances, or seeking new experiences. By reaching out to new movers, you can maintain and grow your business.
By focusing on new movers, you tap into their immediate needs and preferences. They actively seek reliable businesses and services. With targeted campaigns and strategic outreach, position your business as a trusted provider from the start.
Engaging with new movers builds long-term customer loyalty. Provide exceptional experiences, personalized offers, and outstanding service. Foster strong connections, ensuring continued patronage as they become established.
Our program helps you leverage new mover opportunities. We provide tools, insights, and expertise for impactful campaigns. Maximize growth by attracting new customers and replacing those who move on.
Don’t miss the potential new movers bring. Contact us today to learn about our unique program. Seize the opportunities and propel your business to new heights.
How Do the Needs of Movers Change After Relocating?
Once individuals settle into a new residence, their priorities and needs undergo a transformation. The flurry of activity involved in moving often leads to a shift in the types of services and products they seek.
Transportation and Convenience: New movers often find themselves needing reliable transportation. Surveys reveal they are significantly more inclined to purchase a vehicle within the first year in a new area. This need can stem from adapting to a new commute or simply desiring the convenience a car provides.
Home and Lifestyle Adjustments: Aside from transportation, movers are keen on enhancing their new living spaces. This might involve buying furniture that fits better in their new home or upgrading appliances to match personal tastes or energy efficiency goals.
Local Services and Community Integration: As new residents try to establish themselves, they explore local services such as healthcare facilities, schools, and recreational activities. This integration not only assists in day-to-day functioning but also helps them feel part of the community.
Security and Connectivity: There’s often a strong focus on setting up or enhancing home security systems. Additionally, establishing reliable internet and cable services becomes a priority to stay connected with work, family, and entertainment options.
In essence, the shift revolves around making the new home comfortable, accessible, and aligned with their lifestyle needs.
Why Engaging New Movers Across Multiple Channels is Crucial
New movers represent a valuable opportunity for businesses, and reaching them effectively requires a multi-channel approach. Let’s explore why this is essential and how it can boost your marketing efforts.
1. Maximize Reach
Engaging new movers across various channels ensures that your message reaches them where they are most active. People interact with brands through different mediums, including:
- Direct Mail: Despite the digital age, direct mail remains effective, especially for new homeowners. With their mailboxes less cluttered, your offers get more attention.
- Email and Digital Platforms: Mobile and digital coupons are convenient and increasingly popular. Digital communication lets you connect quickly and precisely when movers are likely seeking your services.
2. Increased Engagement
Using multiple channels doesn’t just increase exposure; it enhances engagement. By sending personalized offers through both physical and digital means, you can significantly improve response rates. New movers are:
- Eager to settle into their new environment, making them more receptive to compelling offers.
- Likely to redeem coupons and promotions, particularly those that provide value during their moving process.
3. Timely Communication
Timing is everything. Engaging across different platforms allows for timely interaction, ensuring your message arrives when movers are actively looking to make purchasing decisions. Digital channels enable real-time communication, giving you the advantage of connecting at critical moments.
4. Building Brand Loyalty
Reaching new movers through various channels not only helps with immediate conversions but also builds long-term loyalty. By delivering consistent and relevant experiences, you position your brand as a go-to resource during their transition.
In conclusion, a multi-channel strategy is indispensable for effectively engaging new movers. By appearing where they look most, providing timely offers, and fostering an early relationship, you set your business up for sustained success.
11 Of The Top Businesses Who Benefit From New Mover Marketing Programs
When an established resident moves to a different town, the top businesses they may look for can vary depending on their individual needs and preferences. However, here are some commonly sought-after businesses that many residents tend to look for when moving to a new town:
Dentists: Maintaining oral health is important to many residents, so they may look for dentists or dental practices to provide dental care, check-ups, and treatments.
Pet Services: For pet owners, finding veterinarians, pet stores, grooming salons, or dog parks is important to ensure the well-being and care of their pets.
Hair Salons: Residents often seek out hair salons or barbershops to maintain their hairstyle, get haircuts, styling, or hair treatments.
Banks and Financial Institutions: Locating nearby banks, credit unions, or other financial institutions is often necessary for managing personal finances, making transactions, and accessing ATM services.
Restaurants and Cafés: Exploring local dining options is common when moving to a new town. People often look for a variety of restaurants, cafés, fast-food chains, or specialty eateries to cater to their culinary preferences.
Fitness Centers: Many residents prioritize their physical well-being and may seek out gyms, fitness centers, or recreational facilities in the new area.
Retail Stores: People often look for nearby retail stores to fulfill their shopping needs, including clothing stores, department stores, electronics stores, and specialty shops.
Entertainment and Recreation: Residents may search for movie theaters, parks, museums, sports facilities, libraries, or other forms of entertainment and recreation venues to enjoy leisure activities.
Grocery Stores: Locating a nearby grocery store is typically a priority for most residents to ensure convenient access to food and daily necessities.
Healthcare Facilities: Access to quality healthcare is crucial for many individuals and families. They may search for hospitals, clinics, doctors’ offices, chiropractors, orthodontists, dentists, and pharmacies in the new area.
- Educational Institutions: Families with children may prioritize finding good schools, including public or private schools, preschools, and daycare centers. Residents who are pursuing higher education might look for colleges or universities.
New Mover Market Statistics
Target this untapped customer segment for unrivaled growth. Discover why new movers, comprising 17% of the U.S. population, present invaluable opportunities. They are receptive to new businesses and products, forming 72+ relationships within a year. Harness their 5x higher loyalty and frequent purchasing habits. With our timely welcome kits, capture their attention and business as they settle into their new homes. Don’t miss out on these prime opportunities for success.
Key Demographics and Behaviors of New Homeowners in the U.S.
Understanding the landscape of new homeowners provides valuable insights into their demographics and spending habits. Here’s a comprehensive look at some of these key factors:
First-Time Buyers: Approximately 37% of new homeowners are venturing into the housing market for the first time.
Residency Patterns: On average, these homeowners stay in their new homes for about 6.5 years. Notably, they tend to spend more than established homeowners, with heightened spending persisting for up to two years post-move.
Age Range and Education: The majority of these new homeowners, about 77%, fall between the ages of 24 and 65, with the average age being 39. Additionally, 63% hold a college degree, showcasing an educated demographic.
Income and Vehicles: With an average household income around $65,000, these homeowners often have the financial means to support a lifestyle that includes the ownership of two or more vehicles, a scenario true for 64% of them.
Mobility: It’s interesting to note that 1 in 11 homeowners moves each year, indicating a steady pattern of mobility within this group.
Purchase Opportunities: A significant 70% of new homeowners make purchases via mail, showcasing their engagement in remote buying processes.
Property Investments: Lastly, 28% of these new homeowners purchase their property as either an investment or a vacation residence, pointing to diverse motivations beyond just primary residency.
These insights reveal the dynamic behavior and characteristics of new homeowners in the U.S., from their educational background and income level to their purchasing habits and mobility trends.
When considering the purchasing behavior of individuals who have recently relocated, a significant 80% of these new movers tend to use coupons offered by merchants. This coupon usage spans the entire moving process—before the move, throughout the transition, and even after settling in. By leveraging direct mail, businesses have the opportunity to capture this audience’s attention through appealing deals, discounts, and exclusive offers. This strategy not only draws new movers in but also encourages them to explore various services and products.
Contact New Movers
…BEFORE THEY FIND YOUR COMPETITION.
Town Hall new mover marketing programs help you grow your base of local & loyal customers each week.
Our weekly targeted and trackable new resident marketing campaigns will place you in direct contact with new movers and new homeowners when they are actively establishing purchasing patterns in their new community.
Studies have shown that:
- New Movers are 5X more likely to become repeat customers
- New Residents establish an average of 71 new business relationships in the first few months in their new community
- Newcomers spend more on goods and services in their first six months than established residents spend in two years
- New Movers are 80% more likely to try out new businesses and products in the weeks and months following a relocation
- 85% of movers will use the FIRST vendor that contacts them
- 93% of new movers take advantage of an offer from a local business that took the time to welcome them to the communit