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Drive Business Success With New Mover Marketing

Contact New Movers

…BEFORE THEY FIND YOUR COMPETITION.

Town Hall new mover marketing programs help you grow your base of local & loyal customers each week.

Our weekly targeted and trackable new resident marketing campaigns will place you in direct contact with new movers and new homeowners when they are actively establishing purchasing patterns in their new community.

Studies have shown that:

  • New Movers are 5X more likely to become repeat customers
  • New Residents establish an average of 71 new business relationships in the first few months in their new community
  • Newcomers spend more on goods and services in their first six months than established residents spend in two years
  • New Movers are 80% more likely to try out new businesses and products in the weeks and months following a relocation
  • 85% of movers will use the FIRST vendor that contacts them
  • 93% of new movers take advantage of an offer from a local business that took the time to welcome them to the community

Improve Your Digital Presence

…MARKET TO NEW MOVERS WHERE THEY LIVE ONLINE

Town Hall “Digital Mover” programs are an industry first that enables you to reach this highly targeted group of new movers and new homeowners by contacting the exact same custom audience through USPS mail, social media, IP address/display advertising campaigns and email.

More about New Movers…….

New Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties.

In fact, new mover annual expenditures exceed $150 billion and studies have shown that they are five times more likely to become long-term customers if you reach them first. Within the first 180 days, new homeowners spend $9,700 on items for their new home and spend more within the first six months than the average consumer spends in three years.

As a result of their relocation, new movers need to find new local providers for the everyday products and services in their new community including:

  • Hair Salon
  • Dentist
  • Auto Repair
  • Grocery Store
  • Dentist
  • Veterinarian
  • Nail Salon
  • Deli / Bagel Shop
  • Daycare
  • Pharmacy
  • Car Wash
  • Dry Cleaner
  • Pizzeria
  • Day Spa
  • Bar & Grill
  • Bakery
  • Florist
  • Chiropractor
  • Spirits
  • Etc…
 

The most popular single purchases for new movers include by percentage:

  • Home Improvement -78%
  • Furniture – 58%
  • Home Décor – 52%
  • Flooring – 39%
  • Home Entertainment – 26%
  • Home Security – 19%
  • Bedding / Linens – 36%
  • Lawn Equipment and Outdoor Tools – 34%
  • Computers – 18%

In another study by Hitwise, the top websites new movers visit compared to the average population include utilities, government sites, building and construction, and health insurance. According to the research, life events are strong tied to home moves and this group is 2.4 times more likely to visit wedding sites and 2.1 times more likely to visit baby sites.

New movers respond well to marketing programs including digital and traditional direct mail marketing to help them identify new local sources for the goods and services that they need.

In research by Epsilon, consumers were asked about their attitudes towards information sources for finding new products, services, and establishments. According to the survey, new movers strongly agreed or somewhat agreed with the following statements:

  • 77%- I used the internet for move related information because it was the fastest.
  • 75% – I preferred to talk to someone in person about move related topics because I could ask more questions that applied to me.
  • 70% – I kept move related information to refer back to when I was ready.
  • 59% – Online information was more helpful than what I received in the mail.

The top influencers on moving-related decisions depend on the type of service or product the consumer is researching. For example, 32% use online resources when searching for a moving company while 43% prefer visiting a company in person for major purchases.

Movers want to get to know their neighborhood. One way they do this is by conducting “Near Me” searches. Movers are 88% more likely than the average consumer to use the phrase “near me” when searching online.

Direct mail is still a great choice for reaching new movers, especially new homeowners whose mailboxes are still relatively empty. 80% of new movers will redeem coupons from merchants before, during, and after the move so the use of direct mail by sending enticing offers, discounts, freebies, and other valuable rewards to encourage consumers to try out new services and products is very effective.

When searching for new businesses and services, new movers clearly do not depend on one channel alone for research. They use a variety of channels, depending on what they are looking for and what stage they are at in the moving process. They may head to the Internet to research a new service provider, see a direct mail piece from another company, and then finally respond to an email offer.

The research is clear.  The more channels you use to reach new movers, the more new movers you will reach providing you the opportunity to turn them into new local, loyal customers.

Town Hall is a mutli-channel, turn-key New Mover Marketing Solution!