Did you know that up to 20% of the US population moves each year? That’s a significant number of individuals and families starting new chapters in their lives. New movers are valuable as they have no established habits or loyalties in their new town, making them more likely to spend.
At Rare-Media & Town Hall Guide, we understand the potential in targeting this dynamic audience. Our innovative new mover marketing program lets you reach a broad audience every month. This presents an unparalleled opportunity to capture attention and establish lasting relationships.
With New Mover Marketing You Can Play Both Offence And Defense
New movers are not just a great business opportunity; they can also help replace customers who naturally move on. Some customers relocate due to job changes, personal circumstances, or seeking new experiences. By reaching out to new movers, you can maintain and grow your business.
By focusing on new movers, you tap into their immediate needs and preferences. They actively seek reliable businesses and services. With targeted campaigns and strategic outreach, position your business as a trusted provider from the start.
Engaging with new movers builds long-term customer loyalty. Provide exceptional experiences, personalized offers, and outstanding service. Foster strong connections, ensuring continued patronage as they become established.
Our program helps you leverage new mover opportunities. We provide tools, insights, and expertise for impactful campaigns. Maximize growth by attracting new customers and replacing those who move on.
Don’t miss the potential new movers bring. Contact us today to learn about our unique program. Seize the opportunities and propel your business to new heights.
11 Of The Top Businesses Who Benefit From New Mover Marketing Programs
When an established resident moves to a different town, the top businesses they may look for can vary depending on their individual needs and preferences. However, here are some commonly sought-after businesses that many residents tend to look for when moving to a new town:
Dentists: Maintaining oral health is important to many residents, so they may look for dentists or dental practices to provide dental care, check-ups, and treatments.
Pet Services: For pet owners, finding veterinarians, pet stores, grooming salons, or dog parks is important to ensure the well-being and care of their pets.
Hair Salons: Residents often seek out hair salons or barbershops to maintain their hairstyle, get haircuts, styling, or hair treatments.
Banks and Financial Institutions: Locating nearby banks, credit unions, or other financial institutions is often necessary for managing personal finances, making transactions, and accessing ATM services.
Restaurants and Cafés: Exploring local dining options is common when moving to a new town. People often look for a variety of restaurants, cafés, fast-food chains, or specialty eateries to cater to their culinary preferences.
Fitness Centers: Many residents prioritize their physical well-being and may seek out gyms, fitness centers, or recreational facilities in the new area.
Retail Stores: People often look for nearby retail stores to fulfill their shopping needs, including clothing stores, department stores, electronics stores, and specialty shops.
Entertainment and Recreation: Residents may search for movie theaters, parks, museums, sports facilities, libraries, or other forms of entertainment and recreation venues to enjoy leisure activities.
Grocery Stores: Locating a nearby grocery store is typically a priority for most residents to ensure convenient access to food and daily necessities.
Healthcare Facilities: Access to quality healthcare is crucial for many individuals and families. They may search for hospitals, clinics, doctors’ offices, chiropractors, orthodontists, dentists, and pharmacies in the new area.
- Educational Institutions: Families with children may prioritize finding good schools, including public or private schools, preschools, and daycare centers. Residents who are pursuing higher education might look for colleges or universities.
New Mover Market Statistics
Target this untapped customer segment for unrivaled growth. Discover why new movers, comprising 17% of the U.S. population, present invaluable opportunities. They are receptive to new businesses and products, forming 72+ relationships within a year. Harness their 5x higher loyalty and frequent purchasing habits. With our timely welcome kits, capture their attention and business as they settle into their new homes. Don’t miss out on these prime opportunities for success.
Contact New Movers
…BEFORE THEY FIND YOUR COMPETITION.
Town Hall new mover marketing programs help you grow your base of local & loyal customers each week.
Our weekly targeted and trackable new resident marketing campaigns will place you in direct contact with new movers and new homeowners when they are actively establishing purchasing patterns in their new community.
Studies have shown that:
- New Movers are 5X more likely to become repeat customers
- New Residents establish an average of 71 new business relationships in the first few months in their new community
- Newcomers spend more on goods and services in their first six months than established residents spend in two years
- New Movers are 80% more likely to try out new businesses and products in the weeks and months following a relocation
- 85% of movers will use the FIRST vendor that contacts them
- 93% of new movers take advantage of an offer from a local business that took the time to welcome them to the community