All posts by shawn.

How do people choose their go-to businesses - new resident marketing

Why Do I Keep Going to the Same Places? The Curious Case of Habit Formation

Today, let’s dive into the fascinating world of habit formation and ponder that burning question: Why on earth do we keep frequenting the same car wash, coffee shop, dry cleaner, and whatnot, when there are…
new movers make for new opportunities for local businesses

Don’t Miss Out on New Movers: How Strategic New Mover Marketing Can Drive Growth and Fill the Customer Void

Did you know that up to 20% of the US population moves each year? That’s a significant number of individuals and families starting new chapters in their lives. New movers are valuable as they have…
Segmentation Magic: Reaching the Right Audience

Unlocking the Power of Market Segmentation: Targeting New Residents for Marketing Success

In the vast realm of marketing, it’s easy to get caught up in the excitement of reaching a wide audience through various channels. However, when it comes to maximizing your return on investment, one size…

Tradeshow Marketing Plan Example: How to promote your presence and generate buzz before, during, and after the event

Have you ever been to a trade show exhibit hall where a few vendors have a ton of visitors and the rest are struggling to pull people in? That's the kind of difference an effective…

Strategies of Improving Your Business Visibility Online

Improving the visibility of your business all about putting your business on the map in local searches when customers are searching for a business like yours.  Running a business is hard work.  You might have…

Tips to Optimize your Small Business For COVID-19

We know this is a difficult time for people everywhere, including small business owners. We want to help. We’ve gathered some useful resources to help your business navigate these challenging times. After securing the health…

Why Reputation Management is Important for Your Business

We live in an era of constant social-local-mobile interaction. Every local business is bound to receive its share of negative reviews. As a matter of fact, a profile of nothing but glowing reviews can actually…